Lynda Chapman

Lynda Chapman is one of the most recognisable and respected figures in the UK crafting industry. With over two decades of experience in craft retail, product development, and broadcasting, she is widely known for her dedication to high-quality, accessible craft products and her engaging on-screen presence.

Lynda’s journey truly took off with Creative Crafting World, where she built a trusted brand in Paper Boutique synonymous with quality cardmaking materials, exclusive paper collections, and beloved character licenses. Her ability to curate stylish, usable crafting kits earned her a loyal following and regular presence on crafting television.

She became a household name through her long-standing presence on Create and Craft, where her warm personality, deep product knowledge, and practical demonstrations made her a favourite with viewers across the country. Her passion for crafting and education helped bring confidence and inspiration to crafters of all skill levels.

In 2022, Lynda teamed up with digital designer Rebecca Seddon to launch The Crafty Witches - a modern, digitally focused brand that champions affordable, downloadable craft kits. As “Trouble” in the Crafty Witches trio (alongside “Toil” and “Hubble Bubble”), Lynda brings a wealth of expertise and a touch of fun to everything she does.

At The Crafty Witches, Lynda continues to innovate, developing paper products, downloadable artwork, and coordinating fabrics - often featuring exclusive work from celebrated artists like Pollyanna Pickering and Kevin Wood. 

Lynda's passion lies in creating products that spark joy and imagination while supporting crafters with practical tools, tips, and education. With her signature style and wealth of experience, she remains at the heart of the UK's crafting community - always crafting, always creating, and always inspiring.