The Crafty Witches is a concept conceived by digital designer Rebecca Seddon and inspirational crafting expert Lynda Chapman. In Crafty Witch circles we refer to them as Toil, (Becky), and Trouble, (Lynda) 😍

Both ladies have well known backgrounds within the crafting industry, and after Lynda's retirement in mid 2022, she was approached by Becky to collaborate on a business project. Lynda conjured up the concept of digital download kits, which are more convenient for the user, than storing physical paper kits, and can be produced more affordably, perfect for the consumer. This also allows for a much wider subject base than printed products alone, with the business convenience of no storage or logistical costs. 

As The Crafty Witches brand grew in popularity, the pair approached HobbyMaker to widen their customer base, and in partnership with them, the exclusive 8x8 paper pads were conceived, enhanced by A4 digital downloads, available only from their platform. #HobbyMakerExclusives are generally the order of our collaboration with them, and many on the Books of Spells and Medley editions can only be purchased on their website.

Similarly, the pair were approached by a paper wholesaler, to which Lynda, who previously was known for bringing a quality paper and card product to the customer at an affordable price, agreed to bring their high quality products to the marketplace as Lynda Chapman's Paper Emporium.

Lynda also renewed her previous partnership with the Pollyanna Pickering franchise, and together with the late Pollyanna's Daughter, Anna-Louise Pickering, has brought more of Pollyanna's incredible artwork to the crafting community, and continue to be very proud to do so.

More recently, the Witches have been delighted to welcome another top artist to the Coven, Louise Nisbet's artwork is now proudly featured in The Crafty Witches portfolio, and we look forward to offering more of her work as time progresses.

Similarly, as of December '23, Lynda has renewed her collaboration with Kevin Wood Designs, an artist who work will be familiar to many High Street visitors, and we will be offering more of his work going forward too.

2024 saw the brand add another exciting new product range, and indeed a different crafty direction for the Witches. In association with television retailer Sewing Street the fabric brand was introduced, initially with a couple of beautiful collections previously featured in digital download format, and progressing in the May launch which features Louise Nisbet's artwork. 

May 2024, also saw the addition of an another fabulous designer to the team... a witches cat, no really! Sharon the Kilrenny Cat; aka outstanding and inspirational TV crafter and designer Sharon Callis. 

In exciting development in 2025, was the creation of new online platform The Craft Store, which allowed the opportunity to showcase the product range to a further audience, alongside popular TV presenter Dan Bancroft

As the brand has grown. Lynda has been taking more of a management roll with The Crafty Witches, although still likes to be hands-on with Pollyanna's shows, and has some very capable coven members to handle live shows. 

Hubble Bubble Witch, Sheila Halliwell, (a role originally filled by Hels Sheridan, who hung up her creative scissors in early '25), handles our live shows on The Craft Store, while our new fabric conjuring Witch, Mandy Cameron, handles all the Sewing Street shows, and our newly appointed Crafty Sorcerer, Ian Davies, who already has a Social Media presence, with his brand Arthur Williams Crafts, will be at home on broadcasting our livestreams and on The Craft Store .

And, with the support of the incredible creative team, you have the Coven we call The Crafty Witches

.....but remember #wearethecraftywitches, so look out because you know, at any given time, #theressomethingbrewing and whatsmore, #itsgoingtobemagic

#LetsCreateMagicTogether

The information contained within the pages of this website, and the links they lead to, are designed as tutorials in plain speak to guide the user through the process of downloading, decompressing and print/cut/colour the products within. 

There is also a plethora of techniques, ideas, concepts... really just a smorgasbord of inspiration for crafters to get lost in the doing in their crafty spaces.

Although the documentation, videos, and items featured in this site are branded The Crafty Witches, many of the techniques and tutorial content, may be applied to other crafty brands, or may enhance users technical abilities in general.

We do suggest that the advice and suggestions featured within the pages are simply that, and at no point does the brand, the author(s) or the web domain operators purport to be the final word on any subject discussed within. No responsibility to any loss or damage to any product, devices or data can be attributed to any of the suggestions on this site and to the link(s) held within.