Rebecca Seddon

Rebecca Seddon is a seasoned digital designer and entrepreneur with a rich background in the creative broadcasting and craft industries. As the co-founder of The Crafty Witches, Rebecca has become a driving force behind a new wave of accessible, digital-first crafting experiences that blend artistic flair with practical innovation.

Rebecca’s journey into the world of crafting began in 2007, long before The Crafty Witches. With a passion for design and a keen eye for aesthetics, Rebecca co-launched The Crafty Witches with fellow craft expert Lynda Chapman. Together, they envisioned a brand that would empower crafters of all levels through digital download kits, innovative SVG files, and affordable, high-quality paper collections. 

Known affectionately as “Toil” among the Crafty Witches team, Rebecca plays a key role in product development, brand identity, and strategic partnerships, including high-profile collaborations with well-known names in the business.

Rebecca’s mission remains clear: to inspire, educate, and elevate the crafting experience for everyone. Through her work, she continues to bring magic, imagination, and modern design to crafting tables across the UK and beyond.